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A Dynamic Set of Skills


Sequoia National Forest

SUMMARY

[box]Accomplished writer with the solid capability to develop content across multiple mediums, including print and digital. Award-winning researcher with a firm foundation in pharmacology and the biological sciences. Collaborative team player and quick learner that is motivated to produce highly effective medical communications.

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EXPERIENCE

Senior Copywriter, Definitive Media, Lake Forest, 2013–2014

Clients (brands) served: ALPHAEON, Edwards Lifesciences (Critical Care, HVT, TAVR, ValveNet), KSJG, Nielson Biosciences, Ormco (Damon Clear, Damon Custom, Insignia, Lythos), Orphan Europe, Slimming World, Strathspey Crown, and YOR Health

  • Led copy development for print and digital materials in a variety of industries: biotechnology, cosmetics, dentistry, finance, medical device, pharmaceuticals, and nutrition
  • Reviewed, edited, and proofed all copy that was developed internally and externally to ensure content was aligned with brand messaging and medical/regulatory requirements
  • Developed new brand messaging based on rigorous background research of products and services, including competitive analysis, market research, and content strategy
  • Provided creative insight and scientific expertise for the launch of new brands, including presenting to and collaborating with client to ensure success
  • Partnered and managed discussions with internal creative, project, and account teams to meet goals and deadlines

Copywriter, Palio+Ignite (previously Ignite Health), Irvine, 2009–2013

Clients (brands) served: Abbott Medical Optics (iLASIK), Amgen (Neulasta, Nplate), Bristol-Myers Squibb (BYDUREON, BYETTA), Celgene (CelgenePatientSupport.com, REVLIMID), Edwards Lifesciences (MIVS), Genentech (Activase, Cathflo, TNKase), Genoptix, Gilead (Ranexa, SpeakFromTheHeart.com), Lilly Oncology, Onyx (KYPROLIS), Somaxon (Silenor), Veracyte, and Vertex (INCIVEK)

  • Generated, edited, and provided insight into the development of copy ranging from print brochures to online web content
  • Provided scientific expertise in explaining mechanism of drug action, device function, and disease states
  • Enhanced user experience through the creation and execution of content strategy, and provided creative recommendations to improve website design and functionality
  • Collaborated  with various stakeholders to ensure marketing, medical, and legal goals are achieved

Freelance Writer, 2008–2009

  • Produced application note, catalog, and web content on novel drug discovery technology for DiscoveRx Corporation
  • Consulted on a novel biotechnology report involving biosensors for OneWorld Management
  • Created PowerPoint presentations from medical abstracts for the Center for Healthcare Education

Graduate Researcher, University of California, Irvine, 2002–2008

  • Presented research findings at national and international conferences interacting with professionals in and out of the field of pharmacology
  • Published research articles in reputable, peer-reviewed scientific journals
  • Independently performed and collaborated with other researchers on experiments utilizing a variety of techniques in pharmacology, biochemistry, and molecular biology

Howard Hughes Summer Undergraduate Research Fellow, University of California, San Diego, 2001

  • Presented research findings at the UCSD Summer Undergraduate Research Conference
  • Utilized biochemical techniques including HPLC and column chromotography to study enzyme function

Undergraduate Lab Volunteer, University of California, San Diego, 2001–2002

  • Assisted a postdoctoral researcher in developing various mutated enzymes for activity determinations by florescence spectroscopy assays
  • Performed experiments using techniques in molecular biology and biochemistry
  • Used RasMol software to characterize hydrogen bonding in proteins

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HONORS AND AWARDS

[box]Manny Award for Brand Team of the Year for BYDUREON, Palio+Ignite, 2013

Healthcare Advertising Awards Merit Award for BYDUREON, Palio+Ignite, 2013

Web Marketing Association Web Award for Pharmaceuticals Standard of Excellence, Outstanding Achievement in Web Development for CelegenePatientSupport.com, Ignite Health, 2011

Webby Award Winner and People’s Voice Winner for Pharmaceuticals for SpeakFromTheHeart.com, Ignite Health, 2011

Third Place Award for Graduate Student Best Abstract Competition for American Society for Pharmacology and Experimental Therapeutics (ASPET), Division of Systems and Integrative Pharmacology, Experimental Biology Meeting, San Diego, 2008

ASPET Graduate Student Travel Award, Experimental Biology Meeting, Washington D.C., 2007

Henry Wood Elliot Award for Outstanding Graduate Performance in the Department of Pharmacology, University of California, Irvine, 2006[/box]
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  SELECT CONTENT AND PUBLICATIONS

Web Content

Research Articles

Poster Presentations

 Personal Blog

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 EDUCATION

Pharmacology, Ph.D., University of California, Irvine, 2008

Pharmacological Chemistry, B.S., University of California, San Diego, 2002

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